The characteristic art style of Anime that emerged in the 1960s was heavily influenced by the works of cartoonist Osamu Tezuka, whose style spread and developed a large domestic audience.
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So, the 1960s. Animeโs looking kinda weird and new, and then along comes Osamu Tezuka, basically the guy who said, โYeah, letโs make cartoons with giant expressive eyes and epic drama.โ He ripped some ideas from Disneyโlike Bambiโand thought, โWhy not do this Japanese-style?โ Boom: big eyes, big emotions, and the kind of storytelling that makes you care if a robot kid cries.
He also kinda hacked animation for TV, reusing frames and keeping costs low, which meant anime could actually air weekly instead of taking forever to make. And then Astro Boy drops in 1963, and suddenly everyoneโs like, โWhoa, this isnโt Saturday morning cartoonsโitโs serious, itโs cool, and Iโm hooked.โ Basically, Tezuka made anime what we know it as today: dramatic, emotional, and way more fun than anyone expected.