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Effective November 17, 2025, Delaware and Oregon will adopt universal opt-out mechanisms similar to those already enforced in states such as Colorado, Connecticut, Montana, Nebraska, New Hampshire, Texas, Minnesota, New Jersey, and Maryland. Under these new regulations, Google will be required to recognize Global Privacy Control (GPC) signals from users within Delaware and Oregon. Upon receiving a valid GPC signal, Google will automatically enable Restricted Data Processing (RDP) for applicable ad requests, ensuring compliance with state privacy laws and honoring user opt-out preferences.
On November 17, 2025, two U.S. states β Delaware and Oregon β are adding universal opt-out requirements.
This means people in those states can use a browser signal like GPC (Global Privacy Control) to tell websites βdonβt use my data for targeted ads.β
What will Google do?
Google will automatically read that signal and switch those users into Restricted Data Processing (RDP) mode.
Basically, Google reduces how much personal data it uses for ads whenever it detects an opt-out signal from those states.