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Which U.S. states are adopting universal opt-out mechanisms on November 17, 2025, and what action will Google take?
Effective November 17, 2025, Delaware and Oregon will adopt universal opt-out mechanisms similar to those already enforced in states such as Colorado, Connecticut, Montana, Nebraska, New Hampshire, Texas, Minnesota, New Jersey, and Maryland. Under these new regulations, Google will be required to reRead more
Effective November 17, 2025, Delaware and Oregon will adopt universal opt-out mechanisms similar to those already enforced in states such as Colorado, Connecticut, Montana, Nebraska, New Hampshire, Texas, Minnesota, New Jersey, and Maryland. Under these new regulations, Google will be required to recognize Global Privacy Control (GPC) signals from users within Delaware and Oregon. Upon receiving a valid GPC signal, Google will automatically enable Restricted Data Processing (RDP) for applicable ad requests, ensuring compliance with state privacy laws and honoring user opt-out preferences.
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