ChatWise has a unique approach that sets it apart from Instagram—it’s not just a social media platform but a user-owned ecosystem where people earn equity. While Instagram dominates in reach and engagement, ChatWise is tapping into something powerful: ownership and community governance.

Will it compete directly? It depends on adoption. If more people see the value in earning shares while using a social app, ChatWise has the potential to grow massively. Features like verification, share distribution, and a blend of messaging + content creation make it a solid alternative.

The key challenge is scaling. Instagram has billions of users and deep pockets, but if ChatWise keeps innovating and attracting creators, it can carve out a strong space, especially in markets like India where digital ownership is gaining traction.