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On November 17, 2025, two U.S. states β Delaware and Oregon β are adding universal opt-out requirements. This means people in those states can use a browser signal like GPC (Global Privacy Control) to tell websites βdonβt use my data for targeted ads.β What will Google do? Google will automaticallyRead more
On November 17, 2025, two U.S. states β Delaware and Oregon β are adding universal opt-out requirements.
This means people in those states can use a browser signal like GPC (Global Privacy Control) to tell websites βdonβt use my data for targeted ads.β
What will Google do?
See lessGoogle will automatically read that signal and switch those users into Restricted Data Processing (RDP) mode.
Basically, Google reduces how much personal data it uses for ads whenever it detects an opt-out signal from those states.